Global Smartphone Shipments Top 1 Billion For The First Time Thanks To Cheap Android Devices, Says IDC


The global smartphone market shipped one billion units in a single year for the first time, with Samsung as the leading vendor, according to a new report by research firm IDC’s Worldwide Quarterly Mobile Phone Tracker.

Neither fact will come as a surprise if you follow quarterly reports about the mobile market. In fact, Strategy Analytics just put out one with similar figures, though its report said total shipments fell just short of the 1 billion milestone, with 990 million shipped. But what is interesting is that the smartphone market’s growth is now being largely driven by demand for very cheap Android devices–some less than $150–in emerging markets like China and India.

The accessibility of smartphones means that featurephones will quickly start to phase out in those markets, and companies like Nokia may have to rethink their product portfolio. It may also lead to challenges for companies like…

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